A key facet of the SBIR/STTR programs are developing an innovative idea with commercial potential. This session will focus on the commercialization of ideas and how to locate information for those areas. We will cover figuring out your market, customer discovery, and why that is pivotal for forward progress. We will also review the importance of validating ideas on customers and competition.
Who should attend:
– Companies new to SBIR/STTR
– Companies that are looking to develop their go-to-market strategy
SPEAKER
Del Mackey is the founder of Peak Innovations Group LLC, dedicated towards helping organizations find their commercial pathway. Del has over a decade of experience in the SBIR/STTR programs, where he worked both as part of a small business seeking funding and in another capacity as part of an SBA funding program helping hundreds of businesses go after these opportunities. Del brings this expertise to bear at Peak, focusing on proposal creation support, market exploration and reporting, and funding opportunity matching. Del has a BIS from National University and an MBA from New Mexico State University.