Past Workshops & Webinars

In the fast-paced world of social media, capturing audience attention requires mastering the art of storytelling. Watch our webinar to explore how crafting compelling narratives elevates brand presence by creating powerful connections.

Explore the dynamic world of influencer marketing in the realm of small and medium-sized businesses (SMBs). Join industry experts as they delve into strategies tailored for SMBs, unraveling the potential benefits and challenges of leveraging influencers to elevate brand presence and drive growth. Gain valuable insights and practical tips that will empower your business to navigate the influencer landscape effectively and maximize its impact on your bottom line.

Algorithms are ever-changing but the fundamentals of digital marketing stay constant. This session will provide an overview of the digital marketing landscape, including trends for the new year and what business owners need to keep in mind as they leverage the different platforms to promote their companies and products. This webinar is crafted for business owners and entrepreneurs who are new to digital marketing or would benefit from a refresher.

AI is the hot word in 2023 and will continue to be a significant game-changer for businesses over the next decade. Join us in this webinar to learn how artificial intelligence is impacting marketing and facilitating content creation. Walk away with a deeper understanding of AI, its applications and tips on how you can incorporate it into your business. This webinar is a precursor to our in-person workshop where business owners can learn how to leverage AI tools like ChatGPT, ElevenLabs and HeyGen.

A well-crafted content strategy created today is the backbone of successful marketing efforts through the year. Join us in this session to learn how to develop a strategic plan that aligns your digital marketing content with the broader business goals. Stay ahead of the game in 2024 by taking action now so that you can focus on creating the best content with less stress and last-minute scrambling! This session is suited for business owners and entrepreneurs who are new to content creation or would benefit from a refresher.

Are you a Hawaiʻi-based manufacturer or maker of products looking to expand your digital sales channels? Or are you getting your feet wet with e-commerce?

In this webinar, Jared Kushi, founder of Hawaiiverse aka the “Amazon of Hawaiʻi” shares about the platform and how the company is helping local businesses scale through e-commerce and digital marketing.

Established in 2016, Hawaiiverse supports more than 1,000 companies on its platform across 40+ product categories. It has amassed a strong social media presence of over 35,000 followers on social media, a rapidly growing listener base for its podcast series, a video series spotlighting local companies, and Hawaiʻi’s largest coupon directory.

LinkedIn has become the go-to platform for Business to Business (B2B) marketers. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn is the top choice for professionally relevant content, with 91% of executives choosing this platform.

In this webinar you’ll learn to develop effective marketing strategies targeting other businesses in the LinkedIn platform. We will discuss how to optimize your profile, target your clients, publishing content that adds value, how to get your employees involved, and creating visually appealing posts that capture the attention of your LinkedIn target audience more effectively. With over 660 million registered professionals, the right LinkedIn marketing strategies can take your business to the next level. Whether you are marketing yourself as a sole proprietor, or as a company, you will discover some of the best ways to improve your LinkedIn marketing efforts.

Do you know about the regulations associated with selling products online locally and to the continental United States? Learn from Certified Food Scientist Dr. Lauren Tamamoto who will discuss local and federal laws associated with selling packaged food items online and identify label requirements for products sold in certain states (primarily California) to help you determine if your food production adheres to safety regulations. She will also provide a brief overview of the Food Safety Modernization Act and how procurement of packaging and ingredients may affect your products and documentations.

If you have not started planning for your holiday e-commerce sales yet, be sure to watch this 2-part session to help you with your online strategies to SELL SELL SELL for the upcoming holiday season!

Are you a manufacturer who is interested in expanding into the Japanese market? Watch guest speaker Takaho Iwasaki, CEO of MajiConnection, as she provides an overview of the Japanese market and highlights best practices to reach and attract Japanese consumers.

Are you a manufacturer who is interested in expanding your e-commerce reach to Japan? Watch this webinar by guest speaker Takaho Iwasaki of MajiConnection to learn about the history of e-commerce in Japan, what has changed because of the COVID-19 pandemic, the different platform players and current trends.

What is Shopify? How does selling online work? What features are available? How can Shopify help you grow your business? In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale as well as get an understanding of the costs involved. It is an essential class for anyone considering opening a business.

Join us as we dive into a high level overview of commerce with Shopify and see how this tool can help you reach your goals.

Are you interested in learning about selling your products on Amazon Japan? Watch this webinar to hear from guest speaker Noboru Okada, CEO of Compasspoint Inc. as he and moderator Takaho Iwasaki of MajiConnection discuss the trends of the platform and discuss best practices for non-Japanese vendors.

Listen to guest speaker Takumi Kawashima and as he discusses Rakuten Japan and how to succeed in e-commerce. This webinar is moderated by Takaho Iwasaki, CEO of MajiConnection.

Google and Facebook attract billions of engaged users every day. Your ideal customers are already on those platforms, so Shopify is making it even easier to reach them. Now you can create, manage and track your marketing all in once place, directly in Shopify. No more tab overload as you switch between multiple platforms.

Watch today to learn how to streamline the process of running successful ad campaigns with Shopify Marketing. In this workshop, Chris Snyder from Shopify will also show you how you can use Shopify’s free virtual employee, Kit, to help boost sales and manage marketing tasks. This webinar is designed to grow your business with Facebook and Google Ads.

This webinar is best suited for solopreneurs and companies who are thinking of venturing into e-commerce but have no idea where to start. In this session, Brandon Hughes of Hoku Marketing presented a live demonstration of how an e-commerce website is set up using the Shopify platform. He also shared best practices to be undertaken when creating an online store.

UX/UI – which stands for “User Experience and User Interface” is a critical component of good e-commerce websites. Akemi Hiatt of Hidden Gears guides you through UX/UI best practices so that you can ensure that your e-commerce website meets the demands of the modern day consumer. This workshop is suitable for both newcomers to e-commerce and businesses who are looking to enhance their online stores.

Working on your e-commerce platform? Join Brian Dote, Founder of Tapiki who will guide you through critical areas that would make or break your online store. This webinar is best suited for businesses who already have an e-commerce presence but newcomers to selling digitally are also welcome.